Winter Collection 12/13 window
Halloween ‘12 @ 8 Kingly Street
Visit the store 22nd - 31st October for a Trick or Treat!
Drop Dead Clothing: The Story Behind Kingly Street
Our London Kingly St flagship store has been open for just over a year now and we thought it was fitting to share some photos from our incredibly talented friend Stephanie Jones who helped design the store. As you can see from just these few photos a lot of thought and work went into the…
(Source: dropdeadclothing)
With the new collection came many more accessories, so we needed somewhere to store them. I designed a new counter top, which will follow the general idea of the original one, but is a box with a glass cover to display things inside. The fact that this now makes the counter slightly taller than before, will stop people from leaning on it so much.
(Re-blog:) 30th April 2011, Drop Dead, flagship store launch..
The Launch was a huge success and a very enjoyable day. We opened at 12noon, nearly 1000 people attended, with queuing starting at 4pm the previous day!
NEON FINISHED!
It is to sit on the very back wall of the changing rooms, above the stair case, where it can also be seen through the doorway, from inside the store.
*(Due to damage in transit the neon had to be repaired and is being delivered today, so therefore will not be installed within the store until after it is displayed in the degree show).
I feel that my blog acts as a strong documentary record of all the work I have done for Drop Dead. For submission, along with my blog, I have decided to put together a kind of goodie bag (similar to those handed out at the Launch). Inside is a selection of posters and prints, featuring an edited collection of the best images from the production drawings, process, and final outcomes.
Changing rooms - wall paper
Oli and I spent the day putting up the wall paper in the changing rooms. I’m really pleased with the quality of the prints, and they were easier than expected to apply to the walls.
I have now selected and sent to print images from the new collection (that were taken the week before last) these will be applied to the actual fitting rooms. These will go up to coincide with the launch of the new range.
I think this has worked well for the area, as we can keep adding to it as and when is necessary as there is no particular order to it.
New shelves arrived! As you can see, they are up with garments on and display the variety of designs well.
The drawing above is the final drawing for the case - which had to be worked on according to where transformers etc need to sit. (Although the drawing says 39mm, the frame will in fact be 35mm). The case will be gloss black acrylic, with a matte black back to the case, so that a reflection is not created causing the neon of appear blurred.
After printing the neon design off at full size, the neon specialists advised me that it would be better to use 15mm and 10mm glass rather than 12mm. So it will now be as follows.
15mm: outer triangle, outer shape of eye, possibly inner curve of eye.
10mm: inner triangle, eye lashes, inner spiral of eye, DROP DEAD
