A live project for the Drop Dead Clothing Ltd. Steel City's Finest est. 2005. The brand is owned by Oli Sykes, of the band Bring Me The Horizon.
Drop Dead's ONLY flag ship store is soon to be relocated to the prestigious Carnaby Village - 8 Kingly Street, London, WB1 5PQ.
Branding of the space is vital in ensuring that the essence of the brand remains but emphasise lies on the fact that they are a high-end, street wear boutique. My role will be art direction to ensure the store is a contemporary shopping experience which will involve a 3D centre piece, in-store layout, design and concept, shop window display, and signage.
I aim to collate ideas of my own, Oli's and others involved with the company; translating them into something that encompasses the brand at this stage in time.
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